QUESTIONS & ANSWERS ABOUT BEST OF AUSTRIA

 You have questions about the unique BEST OF AUSTRIA project?

How Austria’s digital business card is created?

How do you stand out in the phenomenal 360° gigapixel panorama image?

 

We are happy to answer all questions and have listed a number of FAQs below.

Logo Best of Austria
How can I be part of BEST OF AUSTRIA after the Event?

Even after the event on 6th September, there will be the opportunity to present yourself as part of BEST OF AUSTRIA on Austria’s first digital business card.

With images and graphics provided by you and placed in the final 360 ° gigapixel photo and linked to your web pages. You can specify different landing pages (a link per square and graphic) to transport multiple content.

 

The following files can be inserted into the panorama gigapixel image:

GRAPHICS (all kinds of graphics such as images, logos, etc …), preferably as VECTOR files (EPS or AI files). Web-animated GIFs and VIDEOS can be added as a link. The link may lead to individual videos or GIFs on one of your pages or on the BEST OF AUSTRIA YouTube Channel.

It is technically possible to include other file formats (jpg, png, tif) in the gigapixel image. However, these should be in the largest possible size and resolution (at least 300 dpi, more than 2 MB and not less than 2000x1000px).

Why should I participate?
  • The photo and its unique presentation give the slogan “Made in Austria” contemporary relevance.
  • This project opens up an innovative platform through which you can present yourself and your products in a new and impressive way.
  • There are practically no limits to using your participation in this project for your individual PR (for example ticket raffle tickets, Easter Eggs in the photo, etc.) – before, during and after the shoot.
  • Unbeatable effectiveness as a form of advertising – especially when compared to the low cost of the potential audience of the photo.
  • Enormous advertising value in Austria – The cooperation with Kronen Zeitung alone ensures a large national audience. In conjunction with the reporting in many other Austrian and regional media, this will make an invaluable performance.
  • International advertising value – Through the world record and the world premiere of the project itself, the national and international media coverage will take on huge proportions. Due to the variety of contents of the project, the interest extends from the specialist press (photography, advertising, PR) to international tabloid media.
  • Editorial content instead of advertising – your participation is perceived by the broad national and international reporting as a content component of the project and not as superficial advertising. This means that the content and your associated message enjoy a higher status.
  • BEST OF AUSTRIA” shows your company as an integral part of the Austrian economy and gives your company “a face”.
  • BEST OF AUSTRIAcombines advertising with a playful journey of discovery through the wide range of information that leads to and from this photo.

 

The project presents Austria in a new light.

At the same time, it offers large and small Austrian companies the opportunity to present themselves to a completely new target group in a unique and playful way.

As the driving forces of the Austrian economy, companies are seizing this opportunity as an innovative way of further expanding their Austria-wide and international image.

Clear advantages for companies are:

  • A clear signal to increase your Austrian and international reputation
  • A unique opportunity to underline one’s own position in a stable and successful country
  • A visible commitment to your own important role in the economic and social landscape of Austria
  • National and international media coverage at a low price relative to the media value
  • Direct access to potential customers – in Austria and worldwide
  • You presence on the 360° Gigapixel photo is directly linked to the desired website and the presence is guaranteed for a period of two years.
  • Companies and organizations can also be found by name on the BEST OF AUSTRIA platform
  • The content of the corresponding URLs can be customized and changed after launching the online platform, so that the advertising message can always be adapted to the current circumstances.
  • Through your appearance and the link with the BEST OF AUSTRIA page you maximize the SEO success of your own website. A high and valuable online marketing effect at a low price.

 

Individuals, private groups or clubs have the opportunity to show Austria to the world from a new page. Taking this photo is a one-time event that will be an unforgettable experience for you and your friends far beyond the personal value of a traditional group photo.

Being part of it with customers / friends when a unique snapshot of Austria’s history emerges and at the same time donating for a good cause is not just a little adventure but a commitment to Austria.

 

Learn more about the Project

Am I important enough?

In a word: yes.  In two words: absolutely yes.

You are part of Austria and if you are interested in presenting Austria and yourself to the world in your own personal style, then absolutely you are important – either as an individual, a company or an organisation.

What is the technology behind this?

In the middle of the Stadthalle, two hight-tech cameras are positioned on a seven-meter-high tower on the day of the shoot to gradually photograph individual rows of seats / sectors. Thousands of single images are created, which are assembled after the recording into a single 360° gigpixel panoramic photo and fitted with the respective messages and links.

In addition, images of Austria and Austrian organizations as well as Austrian Facts and Austrian Stars will be added as part of post-production.

At the bottom of the Wiener Stadthalle a map of Austria with Austrian destinations is being created.

The 360° gigapixel picture becomes, as the first selfie of a country, an interactive adventure trip, where there is much to discover about Austria.

This post-processing will take some time – we expect two to three months for post-production. However, since a photo of this kind has never been made before and a prototype is created with this project, this is an estimate for now.

Once the post-production is complete, the photo will be posted online and made accessible to the world.

If you have specific technical questions, please email us your questions to info@361focus.com. We will answer your questions as soon as possible.

 

Learn more about the Technology

How should I represent my company?

During the photo shoot, there are no limits to your imagination for a creative presentation, as long as you do not obscure or obstruct any of your seat neighbors. From signs and other hand-held items to bodypainting and costumes, it’s up to you how to present yourself or your business. If you have multiple seats / tickets, you can also spread larger banners, flags or the like – as long as you do not restrict anyone outside of your seating area (maximum 40 x 40 cm). But do not go for hats or high bodywork – your seatmate behind you will thank you. However, we strongly recommend staying in the context of good taste. We reserve the right to postpone suggestive, offensive, legally or ethically questionable presentations accordingly.

 

After the photo shoot in the Wiener Stadthalle you can present yourself and your company with pictures and graphics that are placed in the final 360° gigapixel photo and linked to your web pages.

The following files can be inserted into the panorama gigapixel image:

GRAPHICS (all kinds of graphics such as images, logos, etc …), preferably as VECTOR files (EPS or AI files). Web-animated GIFs and VIDEOS can be added as a link. The link may lead to individual videos or GIFs on one of your pages or on the BEST OF AUSTRIA YouTube Channel.

It is technically possible to include other file formats (jpg, png, tif) in the gigapixel image. However, these should be in the largest possible size and resolution (at least 300 dpi, more than 2 MB and not less than 2000x1000px).

What happens at the event?

During the event, the top photographer and initiator of the project, Philip Martin Rusch, is located with his cameras in the middle of the Stadthalle on a seven-meter-high tower.

From this central point, high-tech cameras are used to shoot countless high-resolution gigapixel photos of all participants on the visitors ranks of the Wiener Stadthalle. Sector by sector, all visitors are brought to the limelight and photographed.

 

The recording of the entire panoramic photo, with its thousands of single photos, takes about 60 minutes. During this time, as well as after the actual photo shoot, an exciting entertainment program will provide entertainment.

Thus the recording of the largest gigapixel photo of a country becomes a great event experience with great show acts, interesting interviews with personalities of our country and an exciting interactive Austria Quizz.

 

Learn more about the Event

More Questions?

Should you have further questions contact us at info@361focus.com.

 

We are looking foreward to your message!

ARE YOU BEST OF AUSTRIA?

In a word: YES!

 

Why should you be a part of BEST OF AUSTRIA?  Let these celebrities answer that question……

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